The launch of the Citibank PremierMiles Amex Card

Citibank PremierMiles Amex Card Launch Ad

Just what the world needs right? Another credit card.

However, in all fairness, the new Citibank PremierMiles Amex Card does offer rather cool benefits seeing as it combines the best features of the Citibank PremierMiles Card and American Express.

The concept behind our campaign was to celebrate the romance of traveling. Of discovering new places and experiences. Of creating lasting memories. Of opening up a brand new world of possibilities.

An evocative headline and a spectacular image (royalty free) that integrates seamlessly with the Citibank corporate Blue Wave background.

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