When M1, Singapore’s second Telco, made its grand entrance into the marketplace in 1997, SingTel, the incumbent monopoly, were less than impressed.
They responded to M1’s launch with a fairly lavish TV commercial using a red (their corporate colour) umbrella to show how much bigger and stronger they were than this cheeky upstart.
Our response was to create a series of 20 second commercials using simple 3D animation to point out SingTel’s weaknesses and M1’s comparative strengths.
Of course it was all done with a gentle sense of humour… although I don’t think SingTel really appreciated it.
Conor's Work 